MaxRax® Performance Wildlife Nutrition

BUILT FOR PERFORMANCE

Advanced Wildlife Nutrition Backed by Science

Since 1998, MaxRax® Wildlife Nutrition has developed premium feed and mineral programs for whitetail deer, mule deer, elk, and exotic ruminants. Founded in the Texas Hill Country, the company has built its reputation on precision nutrition, research-driven formulations, and a commitment to helping breeders and hunting operations achieve consistent, long-term results.

Powered by Formula 500™ Technology, MaxRax® formulations are designed to support herd health, reproductive performance, digestive efficiency, and antler development through carefully balanced nutrition. Every product is developed using premium ingredients and refined through ongoing research to deliver dependable performance producers can trust.

Led by founders Shane and Jennifer Horrocks, MaxRax® combines decades of hands-on wildlife experience with advanced nutritional science. Founder and Lead Nutritionist Shane Horrocks, M.S., works directly with producers to develop practical nutrition programs tailored to the unique needs of managed wildlife operations.

Today, MaxRax® continues to serve breeder farms, hunting ranches, and wildlife managers across the United States, delivering performance-driven nutrition built on science, experience, and a passion for advancing the wildlife industry.